Top 10 Entertainment Online Advertisers by Image-Based Impressions – March 2010
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleBehind the Curve: Week Ended April 30, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleeBay, AOL Benefit from Increased US Web Usage
eBay and AOL benefited the most from an uptick in Americans’ internet habits during March 2010, according to data from The Nielsen Company. (more…)
View ArticleInbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on...
View ArticleAmericans Watch 31.2B Online Videos in March ’10
More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. (more…)
View ArticleTop 10 Online Retailers by Conversion Rate – March 2010
The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.
View ArticleConsumer Perception of Financial Services Improving
Americans are slowly improving their perception of the reputation-battered financial services industry, according to the Harris Interactive 2010 EquiTrend study. (more…)
View ArticleRetailers Send 2% More Emails in April
Top online retailers sent each of their subscribers 2.8 promotional emails on average during the week ending April 30, 2010, according to Chad White, research director at Responsys and author of the...
View ArticleMonthly Overall Search Volume Grows 5%
Month-over-month overall search volume grew 5.3% in March 2010, according to data from Compete. (more…)
View ArticleOnline Video Viewership Rises 1.3%
The number of unique viewers of online video increased 1.3% year-over-year, from 130.1 million unique viewers in March 2009 to 131.7 million in March 2010, according to VideoCensus data from The...
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